这是Marcia Riefer-Johnston于2013年5月18日的一次Webinar，主题是"Language Matters: How To Write Powerful Sentences & Paragraphs"。
Marcia有着二十多年的technical writing经验，也在大学里教过tech writing的课程，她的个人网站是howtowriteeverything.com。
这是她的个人简介：
ABOUT MARCIA REIFER-JOHNSTON
When Marcia was twelve, American Girl magazine printed her eight-paragraph story, "The Key," and paid her $15. She has been writing ever since. She has worked as a technical writer for 20+ years, including a stint teaching tech writing in the Engineering School at Cornell University. Her words have landed on billboards, blackboards, birthday cakes, boxes of eggs, and the back of her new book, "Word Up! How to Write Powerful Sentences and Paragraphs (and Everything You Build from Them)."
听了一下这个Webinar，感觉主要的还是为了宣传她的新书"Word Up!"，大多数内容都是点到为止，而且这些writing的技巧并不完全是针对technical writing的。下面是Marcia在Webinar中给出的建议的其中两条：
- 尽量避免使用be-verb，重新组织你的句子，考虑改用更具表现力的行为动词，可以让你的表达更加生动而高效。
- 从读者角度出发，减少没必要的词、句、甚至段落。
更多具体的内容和例子，可以去看webinar的recordings：
https://www.brighttalk.com/webcast/8975/73003